Start validating your idea
Create a lean canvas to map your business model. Each section has guided prompts to help you think through what matters.
Problem
01
Top 3 problems your customers face. What's painful enough to pay to solve?
Solution
02
Top 3 features that solve those problems. Keep it simple.
Key Metrics
03
3-5 numbers that tell you if you're winning. Your North Star metric.
Unique Value Prop
04
Single, clear sentence why you're different AND worth paying for.
Unfair Advantage
05
What can't be easily copied or bought? Network effects, data, expertise...
Channels
06
How do you reach customers? Inbound (SEO, content) and outbound (ads, cold outreach).
Customer Segments
07
Who are your early adopters? Be specific: role, company size, behavior.
Cost Structure
08
Fixed costs (hosting, salaries) and variable costs (per-customer, per-transaction).
Revenue Streams
09
How do you make money? Subscription, one-time, freemium, usage-based?
Revenue Inputs
What you charge per month per customer
Current or projected customer count
% of customers lost per month (5% = 0.05)
Cost Inputs
Average cost to acquire one customer
Hosting, tools, salaries (doesn't scale with customers)
Per-customer costs (API calls, support, etc.)
Calculated Metrics
Monthly Recurring Revenue (MRR)
$0
Annual Run Rate (ARR)
$0
Lifetime Value (LTV)
$0
LTV:CAC Ratio
0x
Monthly Profit
$0
Gross Margin
0%
CAC Payback Period
-
Avg Customer Lifespan
-
Business Health Check
Every save creates a version snapshot. Your business model evolves, and ModelBox keeps every iteration.